Corporate Training in the Retail Sector

The age of the Experience Economy has had the most considerable impact on the retail industry. Buyers demand a trustworthy, omnichannel experience -- irrespective of whether they shop online or offline. They will also call your customer service for help whenever required. Of course, keeping each employee updated on the implications of delivering the best customer experience is not an easy task. Training is vital for an industry that faces high turnover and regularly sees recruits.

PlayAblo's centralized, automated, and all-inclusive online learning solution lets you quickly onboard new employees. It also allows you to reskill and upskill your current workforce continually. You do not have to resort to manual processes since the software includes easy course assignments and built-in tracking, allowing you to have a real-time view of completed courses. The simple, engaging learning materials keep your learners glued and interested as well.

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Why is Training So Important for the Retail Sector?

It's not easy working in the retail sector. Retailers continuously analyze consumer information in an attempt to get a competitive edge. But what happens if your workforce is your best asset? A carefully crafted retail training program can influence your reputation, financial success, and general performance. Uncertain of what that involves? Let's discuss the most prevalent types and the significance of retail training.

Retail training concentrates on the steps that boost revenue and deliver satisfied customers. Typically, such actions consist of:

  • Demonstrating an understanding of products with competence
  • Efficiently and compassionately helping customers
  • Preserving a healthy, secure environment
  • Selling, upselling, or cross-selling clients

Overall, retail training often attempts to create a likable retail staff that is quick to react and knowledgeable about their products. Such a workforce of retail workers can increase sales and deliver a high quality of service, both of which are essential for repeat purchases and recommendations.

Training in Retail and E-commerce: Examples

Retailers should concentrate on a few standardized retail training types to target good habits. Retailers have traditionally concentrated on these areas and continue to include all the skills and knowledge that a contemporary retail individual seeks. These are the classifications:

  • Retail orientation
  • Consumer assistance
  • Product expertise
  • Sales
  • Safety

Any genuine retail training program should assist staff members in acquiring the attitudes and skills necessary to boost sales and enhance customer satisfaction . Let's look more closely at each of these retail training subcategories.

Onboarding

The right onboarding training helps new employees become familiar with your business, branding, and procedures. Your retail workers will be pumped up over their new jobs, get familiar with their tasks, and be ready to begin with a strong onboarding program. Visiting a sales department, getting to know the staff, and going over business values and guidelines are some examples of onboarding training modules.

Consumer assistance

Customer support must be the main focus of any retail training. Regardless of customer queries, your workforce must be ready to provide a consistent, satisfying experience. Businesses can use client service e-commerce training to educate employees on handling client encounters.

Proper instruction can offer them a risk-free environment for employees to practice doing so – from handling challenging interactions to simply offering a friendly greeting. For this type of retail training, virtual reality (VR) or augmented reality (AR) could be extremely helpful since they offer an immersive setting where trainees can see the results of their actions.

Knowledge of products and services

Understanding the company's whole range of goods and services is a big component of providing good customer service. As a result, businesses use retail training to transform retail staff into the necessary product specialists. Product knowledge education can involve scenario-based training, where trainees must match items with clients according to their specific requirements, as well as tests that assess a learner's understanding of the specifics of a specific product.

Sales

One store employee's sole responsibility for sales can be managing a point of sale (POS) technology. For instance, they might assist customers in making the best purchases while enabling buyers to make the best purchases while they are out on the selling floor. If your staff requires it, retail training also should incorporate sales training. Perhaps they require to practice completing sales, upselling, or cross-selling strategies, or maybe they just must become acquainted with your POS.

Safety

Lastly, safety instructions must be included in retail training. You should ensure that the retail staff members understand how to maintain a clean and safe workplace in both normal and emergency situations. General hygiene following procedures in the case of fires, natural catastrophes, armed individuals, etc., are all topics that can be covered in safety procedures.

The Advantages of Retail and E-commerce Training

We can notice indications that indicate why retail training is crucial if we review our description of it. Any retailer's thriving ability depends on increasing sales and providing a satisfying consumer experience. Therefore, it stands to reason that the instruction itself is as important. The statistics support this reasoning.

The PwC Future of Customer Experience Survey found that 73% of all respondents saw the experience as a crucial deciding factor. In addition, 32% of all consumers polled said they would stop buying from a brand they adore after just one bad encounter. On the other hand, positive client experiences have undeniable worth. They increase sales, which boosts retailer happiness and well-being. The following five elements of the client experience are crucial:

  • Efficiency
  • Convenience
  • Friendly assistance
  • Service with expertise
  • Simple payment

Those topics can naturally be covered in any one of the areas of typical retail training that we listed above.

Which is Better: Custom-built or Off-the-shelf Programs?

You can choose between off-the-shelf programs and specialized retail training, just as with other fields and subjects. Let's quickly review the variations.

Individualized retail training

If you want a platform for your e-commerce training program that is specific to a company's structure or operations, a custom-built solution is suggested. To have greater control over the system's branding, content, appearance, and features, a business would choose to create a custom program. Additionally, you can access several formats, including VR, AR, or eLearning. Any custom-built programme may cost more to develop, but because of the enhanced capabilities, employee engagement, and long-term use, the ROI could become higher.

Commercial retail training

For businesses that need to train employees on common subjects like industry-recognized safety procedures or customer service standards, off-the-shelf software can be a smart choice. A pre-made software provides fewer modification options and limits you to the system's features in return for being less expensive. Off-the-shelf options might not provide for the practice your staff requires when you have consumers with distinctive personalities that need special problem-solving techniques.

Our retail training concept includes success indicators, such as higher sales and more satisfied clients. We can assist you if you're prepared to focus on training to provide yourself with a competitive advantage in a cutthroat market.

Why Choose Playablo for Training Employees in the Retail & Ecommerce Sector?

Integration & SSO support

PlayAblo integrates easily into your existing landscape of internal systems. We also support Single Sign-On making the integration extremely easy and fast.

Rapid Implementation
(Cloud-based SaaS solution)

PlayAblo is a Cloud-based SaaS solution that ensures rapid implementation, lower operating costs, increased scalability, and easy integration. New releases and upgrades are straightforward to propagate.

Any Device - Any OS - Anytime

Access PlayAblo’s learning content from any device, including desktops, smartphones, tablets and iPads. The training modules are optimized to fit most screen sizes.

Learn at your place, your pace!

Built for Micro-learning, PlayAblo allows learners the option to learn at their own pace and place. Progress as much as you can and continue from where you left off, whenever you can!

Learn Offline

PlayAblo is a Cloud-based SaaS solution that ensures rapid implementation, lower operating costs, increased scalability, and easy integration. New releases and upgrades are straightforward to propagate.

Build eLearning content 70% faster!

Access PlayAblo’s learning content from any device, including desktops, smartphones, tablets and iPads. The training modules are optimized to fit most screen sizes.

Integrated LMS and CMS

The integrated LMS and CMS feature enable corporates to manage learners, keep track of their progress and performance, and create + distribute new learning materials -- all from one platform!

LIVE Classes

LIVE Classes are integral to the Blended Learning approach. PlayAblo comes pre-integrated with G-Meet, lending a real-time replication of the traditional classroom experience. Need another LIVE platform integrated? Just ask!

xAPI Compliant

PlayAblo’s xAPI compliant platform lets you add eLearning content that is inherently responsive for all devices and allows data collection about the wide range of experiences of your learners within your training.

Best in class dashboards

PlayAblo’s dashboards give a real-time view of your learners’ progress regarding aggregated usage, progress, and performance view.

Self-Subscribe Courses

PlayAblo lets learners search for non-mandatory courses and subscribe to additional programs per their job needs without any external intervention.

Auto-Subscribe Courses

Depending upon learner’s role and department, specific courses are mandatory or needed for compliance. You can set up courses for Auto subscriptions based upon rules, including recurring subscription for compliance.

Create mobile-friendly courses directly from PPTs

PlayAblo’s dashboards give a real-time view of your learners’ progress regarding aggregated usage, progress, and performance view.