5 QUICK TIPS FOR MORE SUCCESSFUL BRAND TRAINING
A brand is more than just a logo and a color palette. It encompasses company values, purpose, and culture. But if employees don’t have the skills to express these values, then your customers certainly won’t get it either. Most often, this boils down to one simple problem: your employees don’t have the vocabulary or the context of the big picture. Moreover, front-line employees struggle to see past their individual roles. Luckily, with the right training strategy, you can engage employees and shape them into internal brand ambassadors.
Scenario-Based Learning: What It Is, and Why It Works
Knowledge leaders commonly abide by the 70-20-10 rule. That is, experiential knowledge comprises 70% of what employees absorb, followed by 20% from interactions with others. That leaves formal education as the source of just 10% of what employees know or retain.
By incorporating real-life experiences into on-the-job learning, companies leverage those percentages as employees practise their newfound skills with allowances for errors and do-overs. Scenario-based learning takes employee education from one-dimensional learning to 3D, rendering the employee handbook so last century.
Conflict Management Training Tips
Conflict is often feared and sometimes avoided because many people do not know how to manage the conflict to generate positive results. Prevent conflict from becoming a crisis by learning to understand your own reactions to conflict, how to communicate through conflict, and minimize conflict situations.
The Four Pillars of An Effective Product Training Program
Product training is an important part of an organization’s success. Without value-adding product training, a marketing team cannot reach the right market, and a sales teams will fail to answer the critical questions customers are looking for. Poor product training can cause a great deal of loss to a company, so it is necessary to take a look over the program already in place to ensure that employees are receiving effective product training.
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